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1. Presentation<\/strong><\/p>\n Diversity of programmes and activities, involving information, education and awareness raising<\/strong> to support and promote cycling. Besides general information campaigns and support on cycling, any mobility management measure should be followed by\u00a0 a specific information measure to clarify it.<\/p>\n <\/p>\n 2. Objectives<\/strong><\/p>\n <\/p>\n 3. Measure’s importance<\/strong><\/p>\n In starter cycling cities, the promotion of change towards an increased social acceptability and normality of cycling is a continuous and complex process, in which information and awareness measures are essential to act upon the involved social and cultural factors and to respond to the different motivations and barriers within targeted groups. At the same time, \u201csoft\u201d measures promote the effectiveness of \u201chard\u201d measures such as investment in cycling infrastructure.<\/p>\n\n