{"id":7045,"date":"2019-07-01T15:03:58","date_gmt":"2019-07-01T15:03:58","guid":{"rendered":"https:\/\/boost.up.pt\/?page_id=7045"},"modified":"2020-08-18T09:32:37","modified_gmt":"2020-08-18T09:32:37","slug":"multimedia-e-redes-sociais","status":"publish","type":"page","link":"https:\/\/boost.up.pt\/en\/ferramentas\/measures-selection\/multimedia-e-redes-sociais\/","title":{"rendered":"Multimedia and Social networks"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-55596 size-medium\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2020\/08\/Multimedia_Complementar_Eng-300x57.png\" alt=\"\" width=\"300\" height=\"57\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2020\/08\/Multimedia_Complementar_Eng-300x57.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2020\/08\/Multimedia_Complementar_Eng.png 358w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\"><div class=\" tabs-senk5u tab-normal  magee-shortcode magee-tab-box\" role=\"tabpanel\" data-example-id=\"togglable-tabs\" id=\"\">\r\n               <ul id=\"\" class=\" nav nav-tabs \" role=\"tablist\"> <li role=\"presentation\" class=\"active\"><a href=\"#tab-8y77ws\" id=\"tab-8y77ws-tab\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"tab-8y77ws\" aria-expanded=\"true\"><h4 class=\"tab-title  \"> <i class=\"fa \"><\/i>Summary<\/h4><\/a><\/li> <li role=\"presentation\" class=\"\"><a href=\"#tab-vs6ltl\" id=\"tab-vs6ltl-tab\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"tab-vs6ltl\" aria-expanded=\" false\"><h4 class=\"tab-title  \"> <i class=\"fa \"><\/i>Description<\/h4><\/a><\/li> <li role=\"presentation\" class=\"\"><a href=\"#tab-ziovng\" id=\"tab-ziovng-tab\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"tab-ziovng\" aria-expanded=\" false\"><h4 class=\"tab-title  \"> <i class=\"fa \"><\/i>Low-Cost Measures<\/h4><\/a><\/li> <li role=\"presentation\" class=\"\"><a href=\"#tab-ldfs57\" id=\"tab-ldfs57-tab\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"tab-ldfs57\" aria-expanded=\" false\"><h4 class=\"tab-title  \"> <i class=\"fa \"><\/i>Assessment<\/h4><\/a><\/li> <li role=\"presentation\" class=\"\"><a href=\"#tab-x0torc\" id=\"tab-x0torc-tab\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"tab-x0torc\" aria-expanded=\" false\"><h4 class=\"tab-title  \"> <i class=\"fa \"><\/i>Evidence<\/h4><\/a><\/li> <li role=\"presentation\" class=\"\"><a href=\"#tab-g6f716\" id=\"tab-g6f716-tab\" role=\"tab\" data-toggle=\"tab\" aria-controls=\"tab-g6f716\" aria-expanded=\" false\"><h4 class=\"tab-title  \"> <i class=\"fa \"><\/i>References<\/h4><\/a><\/li>\r\n               <\/ul><div id=\"\" class=\"tab-content \"><div role=\"tabpanel\" class=\"tab-pane fade active in\" id=\"tab-8y77ws\"><p>\n<p><strong>1. Presentation<\/strong><\/p>\n<p>Resource to <strong>multimedia tools and social networks<\/strong> to promote the bicycle&#8217;s image and use.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Objectives<\/strong><\/p>\n<ul>\n<li>Promoting a positive image of the bicycle, breaking with existing resistance and increasing its social acceptance;<\/li>\n<li>Raising awareness among the general population about the benefits of cycling and promote modal shift;<\/li>\n<li>Encouraging people who already cycle to do it more often;<\/li>\n<li>Encouraging people to use the bicycle as a means of transport.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>3. Measure\u2019s Importance<\/strong><\/p>\n<p>Social and multimedia networks can play a decisive role in motivating, empowering and engaging citizens by creating bilateral channels of communication and opportunities to inform, listen and engage citizens (including real-time information).<\/p>\n<p>It also makes cycling fun and reinforces the image of cycling through technology and peer networks.<\/p>\n<p>The use of social networks is essential to minimize costs and maximize the impact of bicycle promotion initiatives.<\/p>\n<p><iframe loading=\"lazy\" title=\"Toronto parking enforcement office Kyle Ashley profile (June 15)\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/JM_cYFYEbDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/p><\/div>\n<div role=\"tabpanel\" class=\"tab-pane fade \" id=\"tab-vs6ltl\"><p>\n<p><strong>1. Good Practices<\/strong><\/p>\n<p>&#8211; It should be based on a well-defined strategic plan and monitored to track and analyse results and engagement.<\/p>\n<p>&#8211; Defining target groups is essential.<\/p>\n<p>&#8211; Electronic platforms are also virtual communities and should not be limited to information dissemination, but instead open communication channels.<\/p>\n<p>&#8211; Explain the principles behind the measures to make it clear its importance and impacts (See <a href=\"https:\/\/boost.up.pt\/en\/roadmap\/measures-selection\/informacao\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Information<\/u><\/a>).<\/p>\n<p>&#8211; Monitor and reframe measures to meet user needs without compromising sustainable ideals (See <a href=\"https:\/\/boost.up.pt\/en\/roadmap\/measures-selection\/gestao-monitorizacao\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Management, Monitoring and Maintenance<\/u><\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Actions<\/strong><\/p>\n\n<table id=\"tablepress-78\" class=\"tablepress tablepress-id-78\">\n<tbody class=\"row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-100x100.png\" alt=\"\" width=\"100\" height=\"100\" class=\"aligncenter size-thumbnail wp-image-8218\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Redes-sociais.png 591w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/td><td class=\"column-2\"><strong>Social Networks<\/strong><br \/>\nBilateral communication channel, across different platforms including Internet forums, blogs, wikis, social networks (Facebook, LinkedIn, Twitter, Google+), podcasts, photography (Instagram, Flickr), video (YouTube, Vimeo) with possibilities of classification and bookmarking, which can be integrated.<br \/>\n<br \/>\n<em>Learn more<\/em>: <a href=\"https:\/\/civitas.eu\/content\/use-social-media-involve-citizens-urban-mobility-projects-and-city-planning\" rel=\"noopener\" target=\"_blank\">civitas.eu\/content\/use-social-media-involve-citizens-urban-mobility-projects-and-city-planning<\/a><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-100x100.png\" alt=\"\" width=\"100\" height=\"100\" class=\"aligncenter size-thumbnail wp-image-8224\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Programas-televisivos-dedicados-\u00e0-bicicleta.png 591w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/td><td class=\"column-2\"><strong>Cycling TV Shows<\/strong><br \/>\nTelevision can reach different audiences, particularly those who do not use social networks. A TV show about cycling and related subjects (daily life, environment, health, physical activity, safety, tourism, new initiatives and services) helps to encourage and raise awareness about cycling mobility.<br \/>\n<br \/>\n<em>Learn more<\/em>: <a href=\"https:\/\/www.youtube.com\/channel\/UCXzGTdMAPsqkvP1cMvTkfIA\" rel=\"noopener\" target=\"_blank\">Vamos Pedalar<\/a> (\"Let's cycle\") (TV Cultura, Brazil).<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-100x100.png\" alt=\"\" width=\"100\" height=\"100\" class=\"aligncenter size-thumbnail wp-image-8221\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/Exibi\u00e7\u00e3o-de-filmes-sobre-bicicleta.png 591w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/td><td class=\"column-2\"><strong>Cycling films exhibition<\/strong><br \/>\nBicycles film festivals or exhibitions from emerging or established filmmakers who share a passion for the cycling. The venue can be outdoors so that the public can come by bike.<br \/>\n<br \/>\nE.g.: <a href=\"http:\/\/www.bicyclefilmfestival.com\" rel=\"noopener\" target=\"_blank\">Bicycle Film Festival<\/a>; Cine Bike-In (Bras\u00edlia).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-78 from cache -->\n<\/p><\/div>\n<div role=\"tabpanel\" class=\"tab-pane fade \" id=\"tab-ziovng\"><p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13062 alignnone\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Py\u00f6r\u00e4ilytalvi-1024x573.png\" alt=\"\" width=\"750\" height=\"420\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Py\u00f6r\u00e4ilytalvi-1024x573.png 1024w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Py\u00f6r\u00e4ilytalvi-300x168.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Py\u00f6r\u00e4ilytalvi-768x430.png 768w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Py\u00f6r\u00e4ilytalvi.png 1063w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>The Finnish Cyclists\u2019 Federation has used social media to motivate people to ride their bikes even in winter, using the hashtag #Py\u00f6r\u00e4ilytalvi (winter cycling) and encouraging people to share photos on the topic.<\/p>\n<p>Learn more: <a href=\"https:\/\/ecf.com\/sites\/ecf.com\/files\/Tulenheimo.M_Using_social_media_in_promoting_year_round_cycling.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">ecf.com\/sites\/ecf.com\/files\/Tulenheimo.M_Using_social_media_in_promoting_year_round_cycling.pdf<\/a><\/p>\n<\/p><\/div>\n<div role=\"tabpanel\" class=\"tab-pane fade \" id=\"tab-ldfs57\"><p>\n<p><strong>1. Impacts<\/strong><\/p>\n\n<table id=\"tablepress-241\" class=\"tablepress tablepress-id-241\">\n<tbody>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Efici\u00eancia-no-sistema-de-mobilidade_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14882\" \/><\/td><td class=\"column-2\"><strong>Mobility system efficiency<\/strong><br \/>\nBranding promotes a positive image of the cycling, helping to increase the modal share of the bicycle, and thus promoting less traffic and greater efficiency of the mobility system. As the number of bicycle users increases, the city will need to invest in more cycling infrastructure (which is cheaper to build and maintain than road infrastructure).<\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Ruas-com-vida_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14888\" \/><\/td><td class=\"column-2\"><strong>Livable streets<\/strong><br \/>\nBicycle promotion campaigns raise awareness about the relationship between cycling and a more human scale city, promoting more lively streets.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Prote\u00e7\u00e3o-ambiental_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14887\" \/><\/td><td class=\"column-2\"><strong>Protection of the environment<\/strong><br \/>\nAs a result of cycling promotional campaigns that aim to increase bicycle use, the local environment will be improved.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Equidade_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14885\" \/><\/td><td class=\"column-2\"><strong>Inclusion, equity and accessibility<\/strong><br \/>\nBy promoting social acceptance of the cycling, these campaigns promote greater social equity. However, it is important that these actions target the groups and address the specificities of the most vulnerable groups (people with reduced mobility, economically disadvantaged groups, women, the elderly, minorities).<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Seguran\u00e7a-e-conforto_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14891\" \/><\/td><td class=\"column-2\"><strong>Safety and comfort<\/strong><br \/>\nDepending on the purpose of promotional activities, these may include raising awareness to reduce of the road safety hazard to which bicycle users are exposed.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14911\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_P.png 591w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/td><td class=\"column-2\"><strong>Economic value<\/strong><br \/>\nBicycle campaigns help to boost the city centres economy.<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14884\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_MP.png 591w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/td><td class=\"column-2\"><strong>Awareness and acceptability<\/strong><br \/>\nBicycle promotion campaigns targeting different groups are essential for raising awareness and reducing resistance to cycling.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-241 from cache -->\n<p><strong>Legend:<\/strong><\/p>\n\n<table id=\"tablepress-96\" class=\"tablepress tablepress-id-96\">\n<tbody class=\"row-striping\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15038\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-2\">Very positive<\/td><td class=\"column-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15040\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-4\">Positive<\/td><td class=\"column-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15041\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-6\">Neutral<\/td><td class=\"column-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15043\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-8\">Negative<\/td><td class=\"column-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15044\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-10\">Very negative<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-96 from cache -->\n<p>&nbsp;<\/p>\n<p><strong>2. Barriers<\/strong><\/p>\n\n<table id=\"tablepress-243\" class=\"tablepress tablepress-id-243\">\n<tbody>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Legais_MP-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-15089\" \/><\/td><td class=\"column-2\"><strong>Legal<\/strong><br \/>\nThe legal framework must be taken into account when using multimedia platforms and social networks.<\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Financeiras_BM-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-15091\" \/><\/td><td class=\"column-2\"><strong>Finance<\/strong><br \/>\nThe management costs of social networks are reduced; film exhibitions can more expensive.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Governa\u00e7\u00e3o_MP-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-15094\" \/><\/td><td class=\"column-2\"><strong>Governance<\/strong><br \/>\nThe responsibility usually lies with the promoter, but it can benefit if other stakeholders are mobilized.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Pol\u00edticas_MP-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-15095\" \/><\/td><td class=\"column-2\"><strong>Political acceptability<\/strong><br \/>\nNo political resistance is expected.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/P\u00fablicas_MP-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-15097\" \/><\/td><td class=\"column-2\"><strong>Public acceptability<\/strong><br \/>\nNo public resistance is expected.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-15184\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP.png 591w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Viabilidade-t\u00e9cnica_MP-150x150.png 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/td><td class=\"column-2\"><strong>Technical feasibility<\/strong><br \/>\nNo barriers.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-243 from cache -->\n<p><strong>Legend:<\/strong><\/p>\n\n<table id=\"tablepress-95\" class=\"tablepress tablepress-id-95\">\n<tbody class=\"row-striping\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15038\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-2\">No barrier<\/td><td class=\"column-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15065\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Barreiras-m\u00ednimas.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-4\">Minimum barrier<\/td><td class=\"column-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15043\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-6\">Moderate barrier<\/td><td class=\"column-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15044\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-8\">Significant barrier<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-95 from cache -->\n<p>&nbsp;<\/p>\n<p><strong>3. Budget<\/strong><\/p>\n<table width=\"720\">\n<tbody>\n<tr>\n<td width=\"137\"><strong>Area<\/strong><\/td>\n<td width=\"198\"><strong>Measure<\/strong><\/td>\n<td width=\"150\"><strong>Unit<\/strong><\/td>\n<td width=\"111\"><strong>Cost<\/strong><\/td>\n<td width=\"124\"><strong>Implementation year<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"137\">Usti nad Labem (Czech Republic)<\/td>\n<td width=\"198\">Radio broadcast<\/td>\n<td width=\"150\">1 broadcast every 2 months usually containing 2 news items presented in an interview with a member of CIVITAS ARCHIMEDES<\/td>\n<td width=\"111\">0,00 \u20ac<\/td>\n<td width=\"124\">2007<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p><\/div>\n<div role=\"tabpanel\" class=\"tab-pane fade \" id=\"tab-x0torc\"><p>\n<p><strong>Case study 1: Gdynia (Poland)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8239 alignnone\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Gdynia-Mobilna-1024x574.png\" alt=\"\" width=\"750\" height=\"420\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Gdynia-Mobilna-1024x574.png 1024w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Gdynia-Mobilna-300x168.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Gdynia-Mobilna-768x431.png 768w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/07\/M18_Gdynia-Mobilna.png 1063w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Gdynia municipality in Poland is very active on social networks through different Facebook accounts linked to the municipality. It has specific accounts dedicated to sustainable mobility on Facebook, Twitter, Youtube and Instagram, with an office for sustainable mobility communication.<\/p>\n<p>Learn more: <a href=\"https:\/\/www.facebook.com\/MobilnaGdynia\" target=\"_blank\" rel=\"noopener noreferrer\">www.facebook.com\/MobilnaGdynia<\/a>; <a href=\"https:\/\/www.mobilnagdynia.pl\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.mobilnagdynia.pl<\/a><\/p>\n<p><em>Impact:<\/em><\/p>\n\n<table id=\"tablepress-242\" class=\"tablepress tablepress-id-242\">\n<tbody>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Efici\u00eancia-no-sistema-de-mobilidade_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14882\" \/><\/td><td class=\"column-2\"><strong>Mobility system efficiency<\/strong><br \/>\nPromoting sustainable mobility through social networks has positive impacts on mobility system efficiency.<\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Ruas-com-vida_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14888\" \/><\/td><td class=\"column-2\"><strong>Livable streets<\/strong><br \/>\nPromoting sustainable mobility through social networks promotes livelier streets.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Prote\u00e7\u00e3o-ambiental_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14887\" \/><\/td><td class=\"column-2\"><strong>Protection of the environment<\/strong><br \/>\nPromoting sustainable mobility through social networks has positive impacts on environmental protection.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Equidade_N-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14885\" \/><\/td><td class=\"column-2\"><strong>Inclusion, equity and accessibility<\/strong><br \/>\nThe use of social networks allows the municipality to reach a wide range of the population, but has restrictions on those who have difficulty accessing information and communication technologies.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Seguran\u00e7a-e-conforto_N-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14891\" \/><\/td><td class=\"column-2\"><strong>Safety and comfort<\/strong><br \/>\nNo direct impacts.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Valor-econ\u00f3mico_N-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14911\" \/><\/td><td class=\"column-2\"><strong>Economic value<\/strong><br \/>\nNo direct impacts.<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Conscientiza\u00e7\u00e3o-e-redu\u00e7\u00e3o-de-barreiras_P-100x100.png\" alt=\"\" width=\"50\" height=\"50\" class=\"aligncenter size-thumbnail wp-image-14884\" \/><\/td><td class=\"column-2\"><strong>Awareness and acceptability<\/strong><br \/>\nThe use of social networks allows the municipality to disseminate actions, messages and events to promote sustainable mobility, contributing to raise awareness of the population.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-242 from cache -->\n<p><strong>Legend:<\/strong><\/p>\n\n<table id=\"tablepress-96-no-2\" class=\"tablepress tablepress-id-96\">\n<tbody class=\"row-striping\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15038\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MP.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-2\">Very positive<\/td><td class=\"column-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15040\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_P.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-4\">Positive<\/td><td class=\"column-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15041\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_N.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-6\">Neutral<\/td><td class=\"column-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15043\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_Ng.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-8\">Negative<\/td><td class=\"column-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-100x100.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-thumbnail wp-image-15044\" srcset=\"https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-100x100.png 100w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-300x300.png 300w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-270x270.png 270w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-230x230.png 230w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-24x24.png 24w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-48x48.png 48w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-96x96.png 96w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN-150x150.png 150w, https:\/\/boost.up.pt\/wp-content\/uploads\/2019\/08\/Escala_MN.png 610w\" sizes=\"(max-width: 25px) 100vw, 25px\" \/><\/td><td class=\"column-10\">Very negative<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-96-no-2 from cache -->\n<\/p><\/div>\n<div role=\"tabpanel\" class=\"tab-pane fade \" id=\"tab-g6f716\"><p>\n<p>CIVITAS (2015). The use of social media to involve citizens in urban mobility projects and city planning: policy note. Accessed 21 June 2019. Available at: <a href=\"https:\/\/civitas.eu\/content\/reaching-citizen-toolkit-effective-communications-and-marketing-0?_ga=2.111292620.975873327.1562859272-1591524084.1559750948\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/civitas.eu\/content\/reaching-citizen-toolkit-effective-communications-and-marketing-0?_ga=2.111292620.975873327.1562859272-1591524084.1559750948<\/a><\/p>\n<p>Johnson, A., Mastakas, K., Maerten, C., Spencer, G., Porter, J. (2011). Reaching the Citizen: Toolkit on Effective Communications and Marketing. Accessed 21 June 2019. Available at: <a href=\"https:\/\/www.eltis.org\/sites\/default\/files\/trainingmaterials\/civitas_toolkit_on_marketing_communications.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.eltis.org\/sites\/default\/files\/trainingmaterials\/civitas_toolkit_on_marketing_communications.pdf<\/a><\/p>\n<\/p><\/div> <\/div><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":415,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-7045","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/pages\/7045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/comments?post=7045"}],"version-history":[{"count":31,"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/pages\/7045\/revisions"}],"predecessor-version":[{"id":55598,"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/pages\/7045\/revisions\/55598"}],"up":[{"embeddable":true,"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/pages\/415"}],"wp:attachment":[{"href":"https:\/\/boost.up.pt\/en\/wp-json\/wp\/v2\/media?parent=7045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}